Background

The Palestinian Information Technology Association of Companies – PITA is the voice of the ICT sector in Palestine. It has more than 180 member companies working in different ICT sectors such as software and outsourcing sector, hardware sector, training and consultancy sector, Internet and telecommunications sectors. PITA is the reference and representative association of private ICT sector, and was founded in 1999 by a group of Palestinian entrepreneurs as a non-profit organization to advance the interests and positive societal impact of Palestine’s Information and  

PITA is implementing an initiative aimed at influencing policy changes and promoting the recovery of the ICT sector in Gaza and the West Bank. As part of this initiative, an Advocacy Campaign and Public Outreach strategy will be executed to raise awareness, engage policymakers, and support economic recovery through ICT sector reforms.

Objectives: 

To engage a qualified company with expertise in advocacy, public outreach, and stakeholder engagement to:

1. Launch a media campaign to promote PITA’s advocacy initiatives and the newly established Advocacy and Member Relations Unit.
2. Develop promotional materials targeted at existing members and potential ICT companies, showcasing PITA’s services and advocacy achievements.
3. Enhance member relations.
4. Organize an event to launch the Advocacy and Member Relations Unit and promote advocacy outcomes.

Scope of Work

1. Activity 1: General Media Campaign  

Description: 

• Launch a general media campaign to promote the advocacy results and policy changes achieved 
• Showcasing PITA’s services and achievements to current members.
• Attracting new ICT companies to join PITA by highlighting membership benefits and advocacy efforts.
• Promotional material for the Advocacy initiatives achieved. 
• Promoting the newly established Advocacy and Member Relations Unit and its activities.

Key Deliverables:

• A professional promotional video featuring testimonials, PITA’s impact, and its services. highlighting the advocacy initiatives and unit. 
• Digital marketing campaign targeting potential members via social media and online platforms.
• Promotional Materials: Brochures, flyers, banners, summarizing PITA’s advocacy and member support initiatives.
• Infographics design: Visually appealing representations of key data and outcomes from the advocacy and policy unit. 
• Presentations design: Professionally designed slides for advocacy meetings with stakeholders and PA.

 Outcome: Increased public awareness and support for ICT sector policies, highlighting their impact on economic recovery, expanded membership base to strengthen PITA’s representation, increased visibility of advocacy efforts, and greater awareness of the new unit and its objectives.

Activity 2: Launch Event for the Advocacy and Member Relations Unit

Description: Organize a high-profile event to:

1. Officially launch the Advocacy and Member Relations Unit.
2. Using the promotional material produced in the first activity Highlight advocacy achievements. 
3. Build excitement and engagement among members, stakeholders, and partners.

Key Deliverables:

• Event plan, agenda, and presentations design.
• Promotional materials and event branding. 
• Press coverage and social media highlights.

Outcome: Stronger awareness and credibility of the Advocacy and Member Relations Unit.

Activity 3: design newsletter template 

Description:

Strengthen relationships with existing members by designing a monthly newsletter template that will be used by the unit to facilitate regular updates on PITA’s activities.

Key Deliverables:

• A newsletter template design tailored for PITA’s branding and communication needs.

Outcome: Improved communication and transparency with members.

Pricing table 

PITA will cooperate with an agency with the necessary skills and expertise for managing advertising, promoting, publishing the project activities, so please provide us with a price offer according to the below table.

Note: PITA might request more quantities from different services as per the project need

PITA reserves the right to accept or exclude specific activities or deliverables from the outlined scope of work based on its priorities and strategic needs.

Duration and Timeline

The assignment is expected to be completed between January and February. 

Qualifications and Experience:

The ideal company should have:

• Proven experience in advocacy campaigns and stakeholder engagement.
• Expertise in media production, event management, and public outreach.
• Strong understanding of the ICT sector and its challenges.
• Ability to design and implement effective member engagement strategies.

Guidelines and Selection Criteria

Interested companies are invited to submit the following:

• A detailed technical proposal outlining their approach to delivering the scope of work.
• A financial proposal with a breakdown of costs.
• Company profile highlighting relevant experience.
• CVs of key team members who will be involved in the project.

The selection of the best proposal will be done by using a combined scoring method – where the qualifications and methodology will be weighted a maximum of 70% (Technical), and combined with the price of 30% (Financial).  

Please note that the price quotation should be submitted in:

1. English language.
2. The Price must be in USD Including VAT & other Taxes – and PITA is not responsible for any currency differences.
3. The price offer must be valid for a period of 6 months.
4. The company bears all responsibility in the case that it submits a price offer and is unable to provide a valid source of deduction or any official certificates that require the payment process. 
5. PITA has the right to withdraw or cancel the solicitation, without incurring any costs and without any justifications.
6. The supplier to whom the quotation is awarded bears all responsibility in the case that they submit a quotation and is unable to issue invoices or bring a valid source of deduction or clearance from the Added Tax Department or any of the reinforcements necessary for the payment.
7. The payment with the selected agency will be made after signing the contract, completing the required service by submitting the work completion report, and providing the financial payment request. If the service provider is an individual, 10% of the total amount will be deducted as income tax to be submitted to the Ministry of Finance.
8. PITA reserves the right to reject any offer without stating the reasons and to solicit offers from abroad in the case of rejection of the submitted offers and in case of violation and noncompliance with the required specifications.
9. The amount due to the supplier shall be paid by Checks or bank transfer from the bank account of the project, after submitting the necessary.
10. PITA is not obligated to the lowest prices without giving reasons, and it is also entitled to split or cancel without giving reasons, Therefore, the offers will be evaluated from a technical and financial point. 
11. The company must provide a copy of its registration certificate and a valid deduction at source certificate.
12. Any clause or any of the general conditions relating to PITA that have been inadvertently omitted and is not mentioned within these Terms of Reference, is subject to PITA internal standard procedures or the Palestinian Procurement and Supplies Law or any financial procedures related to that.
13. Please stamp and sign all pages of the quotation.

Application Submission and Deadline

Interested applicants must send the technical and financial proposal (in English) in sealed envelopes Each price offer separately (the technical offer in a separate envelope from the financial offer) within one sealed envelope to PITA’s office in Ramallah, Al-Irsal. Ougarit Building, 4th Floor, and no later than 14th of January 2025 at 3:00 PM local time in Palestine and include the subject “Advocacy campaign” on the cover of the provided offers.

• Applications received after this date will not be considered. 
• Only short-listed candidates will be contacted. 

If you have any further inquiries, please contact us on the following number: 2 295 8447

Note: Check the "APPLY NOW" Button above for the full ToR file.