Job Title: Sr. Graphic Designer

Division: Marketing

Department: Creative

Reports to: Brand Manager

1. PRIMARY PURPOSE

- As a Senior Graphic Designer, you will take a leadership role in shaping the visual identity of our brand and creating compelling designs across various platforms. Your creativity, expertise, and ability to mentor and inspire junior designers will be instrumental in driving our design efforts to new heights.

2. DUTIES & RESPONSIBILITIES

01. Lead the design process from concept development to final execution, ensuring all designs align with our brand identity and objectives.

02. Collaborate closely with cross-functional teams, including marketing, product, and web development, to understand project requirements and deliver effective design solutions.

03. Develop innovative and visually appealing designs for a range of mediums, including digital platforms, print materials, packaging, and more.

04. Develop innovative and visually appealing designs for a range of mediums, including digital platforms, print materials, packaging, and more.

05. Provide art direction and guidance to junior designers, offering constructive feedback and mentorship to foster their growth and development.

06. Stay up-to-date with industry trends and emerging design techniques, incorporating them into our design processes.

07. Manage multiple projects simultaneously, balancing priorities and meeting deadlines.

08. Conduct thorough quality control checks on design deliverables to ensure accuracy and consistency.

09. Collaborate with external vendors and agencies when needed, ensuring brand consistency in outsourced projects.

10. Takes Health, Safety & Environment (HSE) lead in ensuring “safe systems of work” and “safe conditions” are in place within area of responsibility.

11. Performs other similar or related duties as required or assigned by management.

3. QUALIFICATIONS & EXPERIENCE

A Educational Requirements / Qualifications:

Bachelor’s degree in graphic design, Visual Communication, or a related field (or equivalent work experience).

B Experience:

A minimum of 5 – 7 years of professional experience in graphic design or a closely related field with a strong portfolio showcasing a range of design projects.

Proven experience as a Sr. Graphic Designer or similar role.

4. SKILLS & COMPETENCIES

• Expert-level proficiency in graphic design software, such as Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Deep understanding of design principles, typography, color theory, and layout composition.
• Demonstrated ability to lead and mentor a team of designers, providing guidance and fostering their professional growth.
• Strong project management skills, with the ability to prioritize tasks and manage multiple deadlines.
• Excellent communication and collaboration skills, with the ability to effectively present and articulate design concepts and strategies.
• Attention to detail and a commitment to delivering high-quality design work.
• Experience working with cross-functional teams and external vendors.
• Ability to adapt quickly to changing priorities and evolving design needs.
• Knowledge of motion graphics, animation, or video editing is a plus.

5. KPI’s

• Design Project Completion Rate: Measure the percentage of design projects that are completed on time and within budget.
• Design Quality: This could be gauged through feedback from stakeholders, such as team members, clients, or end-users.
• Feedback can be collected through surveys or direct feedback sessions.
• Brand Consistency: Evaluate how well the designs align with the brand identity and guidelines. This could be assessed through internal or external audits or stakeholder feedback.
• Cross-Functional Collaboration Satisfaction: This KPI can be measured by soliciting feedback from the cross-functional teams (marketing, product, web development) regarding their satisfaction with the design team's collaboration and support.
• Junior Designer Growth: This could be tracked by assessing the improvement in skills and performance of junior designers under the lead designer's mentorship.
• Innovation in Design: Assess the number of new design techniques or trends incorporated into projects or the number of innovative design solutions implemented.
• Vendor/Agency Collaboration Success: Measure the success rate of projects involving external vendors or agencies. This could be based on the successful delivery of outsourced projects that maintain brand consistency.
• Quality Control Efficiency: Measure the percentage of design deliverables that pass quality control checks the first time.
• Design Effectiveness: This can be evaluated by the performance of the design in achieving its objectives, such as conversion rates, user engagement metrics, or other relevant metrics for digital platforms.