Location: Ramallah, Palestine

Job Type: Full-time

Department: Marketing

Job Summary

We are looking for a dynamic and experienced Digital Marketing Manager to join our team. This role will focus on Social Media Marketing, SEO, and Performance Marketing to drive brand awareness, engagement, and growth for our product. The ideal candidate will have a strong analytical mindset, a deep understanding of digital marketing trends, and the ability to execute strategic campaigns that deliver measurable results.

Key Responsibilities

Social Media Marketing

• Develop and implement social media strategies across key platforms (e.g., Facebook, Instagram, LinkedIn, Twitter, etc.) to enhance brand presence and drive product sales
• Manage content calendar, create engaging content, and oversee community management
• Analyze and report on social media performance, using insights to improve and optimize campaigns

Search Engine Optimization (SEO)

• Conduct keyword research, competitor analysis, and on-page and off-page optimization
• Collaborate with content creators to ensure SEO best practices are followed in all website and blog content
• Monitor website performance and organic search traffic, implementing strategies to improve rankings and increase organic visibility
• Utilize SEO tools to optimize our ranking

Performance Marketing

• Manage and collaborate with our performance marketing agency to ensure campaigns align with brand goals, meet KPIs, and adhere to budget allocations
• Analyze data to track ROI and make data-driven decisions to enhance campaign effectiveness
• Continuously optimize ad copy, targeting, and creative assets to improve cost-per-acquisition (CPA) and return-on-ad-spend (ROAS)

Analytics and Reporting

• Track, measure, and report on campaign performance across all digital channels, leveraging analytics tools like Google Analytics and social media insights
• Provide actionable insights and recommendations to improve overall marketing effectiveness

Collaboration and Strategy Development

• Work closely with the content, design, and product teams to develop aligned and cohesive marketing strategies
• Stay current with digital marketing trends and emerging platforms to propose innovative strategies

Qualifications

• Bachelor’s degree (or relevant professional experience) in Marketing, Communications, related fields
• Language: Must be proficient in English and Arabic
• 3+ years of experience in digital marketing, with expertise in Social Media Marketing, SEO, and Performance Marketing
• Proven experience managing successful social media and paid ad campaigns. ● Strong analytical skills with experience in Google Analytics, social media insights, and advertising platforms
• Knowledge of SEO tools (e.g., SEMrush, Ahrefs, Google Search Console) and paid advertising platforms (e.g., LinkedIn Ads, Google Ads, Facebook Business Manager)
• Excellent communication skills, with the ability to present ideas and insights clearly and effectively

Preferred Skills

• Experience with SaaS product sales
• Certification in Google Analytics, Google Ads, or similar platforms
• Experience with marketing automation tools and CRM systems
• Creative mindset with a focus on data-driven decision-making

How to Apply:

Interested candidates are encouraged to apply by clicking the "APPLY NOW" button above.