Mental - Digital Marketing Manager

Location: Ramallah, Palestine

Job Type: Full-time

Department: Marketing

About Mental

Mental is a pioneering Abu Dhabi-based company, combining art and science to create innovative and transformative training experiences. Leveraging cutting-edge gaming technology, storytelling, and powerful analytics, we deliver experiences that positively impact the lives of a new generation of learners, the evolving businesses of our customers, and define the future of training.

Mental’s Immersive Training solutions have ranged from multinational cybersecurity exercises to advanced safety and technical training to food & fire safety training. We’ve also extended our immersive experiences to the web to ensure that our solutions can be utilized by the widest possible audience.

About FoodStars

Developed in consultation with Food Safety Regulators & Experts and built to AAA Game standards, FoodStars is a groundbreaking new approach to gamified online Food Safety Training.

Through the power of gamified online training, FoodStars transforms food safety outcomes with impactful learning and greater value:

• Training through Gaming: AAA Game-quality microlearning with interactive games, quizzes, and activities that make Food Safety training effective and fun.
• Efficacy: Improved Food Safety comprehension, retention, behavior, and pass rates by applying learning throughout the training, resulting in 33% less training time, 80% less downtime, and 20% improved learning outcomes.
• Easy Administration: Simplified online Food Safety Training management: one platform to purchase, assign, and manage employee training and regulator certification.
• Regulator Approval: The FoodStars training materials content has been approved by Dubai Municipality, and is under approval by other regulators. Organizations that do not require regulatory approval of their training materials can use FoodStars for their HACCP Level 2 Training Requirements.

Job Summary

We are looking for a dynamic and experienced Digital Marketing Manager to join our team. This role will focus on Social Media Marketing, SEO, and Performance Marketing to drive brand awareness, engagement, and growth for our FoodStars product. The ideal candidate will have a strong analytical mindset, a deep understanding of digital marketing trends, and the ability to execute strategic campaigns that deliver measurable results.

Key Responsibilities

1. Social Media Marketing

• Develop and implement social media strategies across key platforms (e.g., Facebook, Instagram, LinkedIn, Twitter, etc.) to enhance brand presence and drive product sales.
• Manage content calendar, create engaging content, and oversee community management.
• Analyze and report on social media performance, using insights to improve and optimize campaigns.

2. Search Engine Optimization (SEO)

• Conduct keyword research, competitor analysis, and on-page and off-page optimization.
• Collaborate with content creators to ensure SEO best practices are followed in all website and blog content.
• Monitor website performance and organic search traffic, implementing strategies to improve rankings and increase organic visibility.
• Utilize SEO tools to optimize our ranking.

3. Performance Marketing

• Manage and collaborate with our performance marketing agency to ensure campaigns align with brand goals, meet KPIs, and adhere to budget allocations.
• Analyze data to track ROI and make data-driven decisions to enhance campaign effectiveness.
• Continuously optimize ad copy, targeting, and creative assets to improve cost-per-acquisition (CPA) and return-on-ad-spend (ROAS).

4. Analytics and Reporting

• Track, measure, and report on campaign performance across all digital channels, leveraging analytics tools like Google Analytics and social media insights.
• Provide actionable insights and recommendations to improve overall marketing effectiveness.

5. Collaboration and Strategy Development

• Work closely with the content, design, and product teams to develop aligned and cohesive marketing strategies.
• Stay current with digital marketing trends and emerging platforms to propose innovative strategies.

Qualifications

• Bachelor’s degree (or relevant professional experience) in Marketing, Communications, or related fields.
• Language: Must be proficient in English and Arabic.
• 3+ years of experience in digital marketing, with expertise in Social Media Marketing, SEO, and Performance Marketing.
• Proven experience managing successful social media and paid ad campaigns.
• Strong analytical skills with experience in Google Analytics, social media insights, and advertising platforms.
• Knowledge of SEO tools (e.g., SEMrush, Ahrefs, Google Search Console) and paid advertising platforms (e.g., LinkedIn Ads, Google Ads, Facebook Business Manager).
• Excellent communication skills, with the ability to present ideas and insights clearly and effectively.

Preferred Skills

• Experience with SaaS product sales.
• Certification in Google Analytics, Google Ads, or similar platforms.
• Experience with marketing automation tools and CRM systems.
• Creative mindset with a focus on data-driven decision-making.

How to apply:

To apply for this position, please fill out the application form by clicking on the "APPLY NOW" button above.

عن التدريب: 

ورشة عمل مجانية تهدف إلى مساعدة الطلاب الفلسطينيين والخريجين الجدد على بناء العلامة التجارية (brand) الخاص بهم وتحقيق النجاح المهني في سوق العمل.

المعلومات والتفاصيل:

• أونلاين عبر برنامج Zoom.
• الفئة المستهدفة: الطلاب الفلسطينيين والخريجين الجدد.
• المُدرب: الأستاذ Paul del Rosario.
• عدد المشاركين: 15 مشارك فقط.
• المدة: 12 أسبوع (جلسة واحدة أسبوعيًا مدتها 90 دقيقة).
• الموعد النهائي: لحين اكتمال العدد.

المميزات:

• فرصة مجانية بالكامل للطلاب الفلسطينيين. 
• التدريب أونلاين عبر برنامج Zoom.
• تعلم أساسيات بناء العلامة الشخصية أو الـPersonal Brand
• التحضير للعمل عن بُعد (فريلانسينج) بمهارات مهنية متميزة.
• التفاعل مع مجتمع من الطلاب الفلسطينيين الطموحين.
• خبرة تعليمية فريدة مع مرشد دولي وخبير في مجاله، الأستاذ الجامعي الأمريكي الياباني بول ديل روساريو.

معايير الأهلية:

• طالب جامعي أو خريج جديد من فلسطين.
• إجادة اللغة الإنجليزية.
• اتصال مستقر بالإنترنت.
• الالتزام الكامل بحضور جميع الجلسات في مواعيدها المحددة.

كيفية التقديم:

• املأ النموذج من خلال الضغط على "تقدم لهذه الفرصة."

إعلان فرصة لتأهيل مدربين: للانضمام إلى برنامج Health+ لبناء قدرات المجتمعات لإدارة الأمراض المزمنة (CDSMP)

برنامج Health+ هو مشروع رائد يهدف إلى تحسين صحة الأفراد الذين يعانون من الأمراض المزمنة في منطقة جنين الغربية. من خلال تقديم ورش عمل متخصصة، نسعى لتمكين المشاركين من إدارة صحتهم بشكل أفضل وتحسين جودة حياتهم.

البرنامج يعتمد على نموذج تعليمي مبتكر يُعزز المهارات اللازمة للتعامل مع التحديات اليومية المرتبطة بالأمراض المزمنة السكري من النوع الثاني Type 2 Diabetes ، ارتفاع ضغط الدم Hypertension السمنة ، أمراض الجهاز الهضمي المزمنة مثل القولون العصبي Obesity ، ITP وغيرها من الأمراض المزمنة مع التركيز على تعزيز الصحة النفسية والجسدية.

حيث سيتلقى المتدربين أجرا مقابل تقديم الورش للمشاركين الذين يعانون من الأمراض المزمنة ضمن عقد تقديم استشارات تدريبية.

هدفنا:

• إعداد مجموعة متميزة من المدربين الذين سيتلقون تدريبًا متخصصًا على استراتيجيات إدارة الأمراض المزمنة.
• تمكين هؤلاء المدربين من نقل المعرفة المكتسبة إلى المرضى في المجتمعات المهمشة.

ما المطلوب؟

نبحث عن متخصصين في المجالات ذات الصلة الطبية والصحية للانضمام إلى برنامج تدريب المدربين الخاص بنا.

دور المدربين:

1. الانضمام إلى تدريب متخصص يعتمد على منهجية إدارة الأمراض المزمنة (CDSMP)، مع الالتزام بكل البرنامج.
2. بعد اجتياز التدريب، سيقوم كل مدرب بتنظيم وتقديم ورش عمل تعليمية تمتد لـ 6 أسابيع، بواقع 2.5 ساعة أسبوعيًا وتوقيع نموذج التزام.
3. الورش تهدف إلى دعم وتمكين 200 شخص يعانون من الأمراض المزمنة، وتعزيز وعيهم الصحي ومساعدتهم على تحسين أسلوب حياتهم.

التخصصات المطلوبة:

• الطب (الأمراض المزمنة).
• التمريض.
• التغذية العلاجية.
• الصحة النفسية.
• الإدارة الصحية.

مدة التدريب:

الفترة: 6 أسابيع، كل أسبوع يوم تدريبي 2.5 ساعة ضمن المرحلة التحضيرية للمشروع.

يشمل التدريب جوانب نظرية وعملية لضمان إعداد المدربين بشكل متكامل.

من يمكنه التقديم؟

• أن ت/يكون من محافظة جنين.
• حاصلون على شهادة أكاديمية في أحد التخصصات المذكورة.
• مستوى جيد في اللغة الإنجليزية (متوسط) للتعامل مع منهجية التدريب والمواد المقدمة.
• خبرة عملية لا تقل عن سنة في المجال الصحي المجتمعي (ليست شرط الخبرة لكنها أولوية للاختيار).
• التزام قوي بدعم الفئات المهمشة وتقديم الورش المطلوبة بعد التدريب.
• القدرة على الالتزام بجدول التدريب والأنشطة اللاحقة.
• التوقيع على تعهد بالالتزام بجميع مراحل البرنامج، مع الإقرار بتحمل تكاليف التعويض للمؤسسة في حال الانسحاب أو عدم استكمال الالتزامات.

آلية الاختيار:

• سيتم مراجعة جميع الطلبات من قبل لجنة مختصة للتأكد من استيفاء المعايير المطلوبة.
• سيتم التواصل فقط مع المتقدمين الذين يستوفون المعايير لإجراء مقابلة أولية وتأكيد المشاركة.
• يرجى التأكد من دقة المعلومات المقدمة في طلبك لتسهيل عملية التقييم.

كيفية التقديم:

قدم عن طريق ملئ نموذج التقديم الموجود عند النقر على زر "تقدم لهذه الفرصة" أعلاه، مع ضرورة إرفاق التالي:

سيرتك الذاتية ورسالة توضح اهتمامك بالمشاركة

الموعد النهائي للتقديم: 31/12/2024

أسئلة؟ لا تتردد في التواصل معنا للحصول على مزيد من المعلومات حول البرنامج.

Green Delivery, a top-tier delivery service, and play a pivotal role in ensuring customer satisfaction and operational excellence. We are seeking a dedicated Customer Service Representative with exceptional communication skills and a problem-solving mindset to manage customer interactions and uphold our high standards.

Key Responsibilities:

• Act as the primary point of contact for customer inquiries, complaints, and feedback, ensuring timely and effective resolution.

• Manage and update customer accounts and maintain accurate records of interactions.

• Coordinate with internal teams to address customer needs and improve service delivery.

• Identify and escalate priority issues to the relevant departments.

• Ensure customer satisfaction by providing consistent, professional, and friendly support.

Requirements:

• Minimum 2 years of experience in customer service or a related field.

• Proficiency in Microsoft Office and strong organizational skills.

• Excellent verbal and written communication skills in Arabic and English.

• Proven ability to negotiate and manage customer relationships.

• Ability to work under pressure in a fast-paced environment.

• Bachelor's degree (BA) in a relevant field is prefered.

How to Apply:

If you meet the qualifications and are passionate about customer service, send your CV to career@green4.services

انضم إلى تدريب تعلم الذكاء الاصطناعي العميق! 🚀

هل ترغب في فهم الذكاء الاصطناعي بشكل عملي وبناء مشروع حقيقي 

تدريب التعلم العميق يقدم لك فرصة الانتقال من النظرية إلى التطبيق، مع إتقان أساسيات الذكاء الاصطناعي لبناء مشاريع حقيقية تساعدك على التميز في سوق العمل.

📅 الموعد النهائي للتسجيل: 10 يناير 2025

🔗 سجّل الآن وابدأ رحلتك نحو مستقبل التكنولوجيا!

📲 للتفاصيل: +972 569063102

📧 saeb@palsoft.co

المسمى الوظيفي: ممثل مبيعات:

المتطلبات:

• درجة البكالوريوس في التسويق أو أي مجال ذي صلة.
• مهارات اتصال وتواصل ممتازة.
• مهارات بيع ومفاوضة ممتازة.
• نشيط للغاية ومبادِر.
• إجادة اللغة العربية والإنجليزية (شفويًا/ مكتوبًا).
• القدرة على العمل تحت ضغط.

الواجبات والمسؤوليات:

• ترتيب الجدول الزمني وإجراء زيارات يومية للعملاء المحتملين، ومتابعة مناسبة حتى إتمام عملية البيع.
• تحديد وتطوير عملاء محتملين جدد مع العملاء الحاليين.
• توليد أعمال جديدة وخدمة الحسابات الحالية من خلال أنشطة التسويق الهاتفي والمبيعات الميدانية المكثفة.
• استكشاف وتقديم وإغلاق الصفقات للعملاء الحاليين والمحتملين.
• تحديث معلومات المنافسين بانتظام، بما في ذلك على سبيل المثال لا الحصر، الأسعار ومواصفات المنتجات الجديدة مع مدير المبيعات.
• تقديم الشركة وخدماتها بطريقة فعالة للغاية.
• الحفاظ على ولاء العملاء الحاليين من خلال زيارات المراجعة الدورية.
• الحفاظ على علاقة العملاء والحصول على ملاحظات العملاء.
• دفع رضا العملاء والحفاظ على علاقات العملاء بعد البيع.
• الالتزام برؤية الشركة و"روح" المؤسسة.

1. Introduction/ Background: 

MA’AN Development Center is an independent, non-governmental, non-partisan Palestinian development and training organization established in January 1989, registered by law as a non-profit organization. The main office is in Ramallah with branches in the West Bank and Gaza Strip. Guided by its mission, MA’AN adopts a human rights-based approach, fostering community partnerships and active participation to enhance resilience, empowerment, and the realization of rights for marginalized and vulnerable groups. By leveraging latent capacities, the organization strives to promote active engagement in sustainable development and strengthen communities' ability to respond to and recover from crises.

To address current economic challenges, heightened competition with international non-governmental organizations (INGOs), and the rising rates of inflation and cost of living, MA’AN seeks to revise and update its salary scale. The existing salary scale, initially developed in 2012 and last updated in 2018, is no longer aligned with prevailing market conditions. The revised scale aims to ensure competitiveness, equity, and alignment with local market rates for work of comparable quality, complexity, and difficulty.

MA’AN is commissioning a qualified consultant or consultancy firm to conduct an independent salary survey. This process will involve analyzing the salary structures of at least ten Palestinian NGOs (PNGOs) and two INGOs operating in both the West Bank and Gaza Strip. The consultant/firm will benchmark salaries to ensure alignment with market standards while addressing the organization’s unique operational and financial context.

The following organizations have been identified for inclusion in the survey:

West Bank: PARC, Arij, WCLAC, YMCA, Business - Women Forum (BWF), ICHR, Al-Haq, and A. M. Qattan Foundation.

Gaza: Al Mezan Center for Human Rights, UAWC, and the Gaza Community Mental Health Program.

INGOs: DCA/NCA or CARE International, and WE Effect or Oxfam.

Note:

This initiative aims to ensure organizational stability, retain qualified staff, and maintain competitiveness while addressing the unique challenges PNGOs face. The updated salary scale will serve as a foundation for ensuring equity and motivation across all operational regions, including the West Bank and Gaza.

2. Objectives of the Work

The main objectives of a revised and updated salary scale to be able to recruit and maintain qualified staff who possess requisite skills and expertise to improve the organization’s performance and competitiveness.

It also serves to fulfill common financial interests of the organization and its staff, enhances equality amongst employees holding the same positions, and finally allows a certain level of flexibility with appropriate administrative controls in the recruitment process.

The primary objectives of this consultancy can be summarized by the following:

• Revision of the Salary Scale:

Develop a salary scale that reflects market conditions, ensuring competitiveness with INGOs and PNGOs while maintaining financial sustainability.

• Alignment with Economic Realities:

Incorporate inflation rates, price increases, and cost-of-living differences between the West Bank and Gaza.

• Organizational Stability:

Propose a salary structure that fosters employee retention and enhances organizational stability.

• Benchmarking:

Utilize a comparative analysis of PNGOs, and INGOs operating in the same fields and of similar size to MA'AN.

3. Scope of Work

The consultant/consultancy firm is expected to:

- Data Collection and Analysis:

• Review MA'AN’s current salary scale, organizational structure and relevant HR policies.
• Analyze economic trends, including inflation rates and cost-of-living adjustments in the West Bank and Gaza.
• Benchmark salaries against PNGOs, private sector companies, and INGOs operating in similar contexts.

- Stakeholder Engagement:

• Consult & meet with chair and deputy of Board of Directors, MA’AN’s Director General, Deputy Director General, HR Manager in both WBGS and Director of Finance.
• Engage external stakeholders if necessary for insights and validation.

- Salary Scale Revision:

• Develop a salary scale with clear grading and progression.
• Provide recommendations for periodic reviews and adjustments.

- Update the Organizational Structure to include all the new positions created in the last two years.

- Finalization and Presentation:

• Submit a draft for review and incorporate feedback.
• Present the finalized salary scale and implementation guidelines to MA'AN.
• The final document shall be written in the English Language.

4. Methodology

The selected consultant\consultancy firm will be expected to submit a clear and well-defined methodology\approach to carry out the assignment, taking into consideration that the process should be based on a participatory approach and to show how the results of the performance appraisal of MA’AN staff will be connected to the new salary scale.  

The consultant/consultancy firm must outline their approach, including:

• Data Collection Tools: Surveys, interviews, and desk research to gather relevant salary data.
• Comparative Analysis: Using benchmarks from PNGOs, and INGOs, of similar size and scope.
• Inflation Adjustment: Calculating salary adjustments to address economic realities, ensuring regional equity between the West Bank and Gaza.
• Engagement Strategy: Facilitating workshops or focus groups to validate findings and ensure alignment with MA'AN’s needs.

5.Location, Duration and Timeframe of the Work/Output:

  The consultant\consultancy firm assignment is expected to be completed within one and half months starting from the date of signing of the contract. The contracted consultant\consultancy firm, therefore, is required to prepare and submit the final document within this specified timeframe.

Location of the Work:

The assignment will be based at MA’AN Development Center offices in Ramallah and should visit the targeted NGOs in the West Bank and contact the Gaza NGOs online in the course of undertaking the assignment.

Level of Efforts:

Within the timeframe specified, the contracted consultant\consultancy firm is expected to submit a detailed work plan that shows the level of effort (the needed working days to accomplish the work). The work plan should include, but not limited, to the following activities:

6. Deliverables:

The selected consultant\consultancy firm will be expected to submit a:

• Detailed Work Plan: Including a timeline, milestones, and level of effort for each task.
• Benchmarking Report: Highlighting salary comparisons and economic trends.
• Revised Salary Scale: A comprehensive document with grading, progression guidelines, and inflation-adjusted rates.
• Implementation Guidelines: Recommendations for applying the salary scale, including periodic reviews.
• Final Presentation: Summary of findings, methodology, and the proposed salary scale.

7.   Requirements from the Consultant/Consultancy Firm:

The successful consultant\consultancy firm shall meet the following minimum criteria:

• Proven experience in developing salary scales for non-profit organizations, especially PNGOs and INGOs.
• Experience in the field of financial management, financial system, organizational development and HR management and salary scale development, preferably in the NGO sector.
• Familiarity with economic conditions in Palestine, including inflation and cost-of-living variations.
• Submission of CVs for all consultants involved, showcasing relevant expertise.
• A detailed financial proposal outlining the total cost and breakdown.

Consultant/s Competencies:

• Knowledge and familiarity with the NGOs’ sector and context.
• Strong analytical capabilities.
• Professional English writing skills.
• Accessibility to the targeted PNGOs and INGOs including organizations in the Gaza strip
• Strong communication skills.

8.   Confidentiality and Proprietary Interest:

The consultant\consultancy firm shall maintain complete confidentiality of all data and documents provided by PNGOs or INGOs and MA’AN and shall not either during the term or after termination of the assignment, disclose any proprietary or confidential information related to the consultancy without prior written consent of MA’AN Director General. All data, reports, and materials shared during the assignment are confidential and must not be disclosed to third parties without prior consent from MA'AN.

The final outputs will remain the exclusive property of MA'AN Development Center.

9. Technical Proposal Evaluation Criteria

Proposals will be evaluated based on the following criteria:

• Methodology and Approach (20%): Clarity and relevance of the proposed methodology.
• Relevant Experience/ Qualifications of the Team (30%): Track record in similar assignments and expertise and experience of the proposed consultants.
• Academic background \qualification (10%).
• Cost-Effectiveness (40%).

10. Terms of Payment

First payment: 30% upon submission of the benchmarking report and draft salary scale.

Second payment: 70% upon approval of the final salary scale documents and submission of all deliverables.

11. Submission Guidelines

Interested consultants or consultancy firms should submit the following documents:

• Technical Proposal: Including methodology, work plan, and expected level of effort.
• Financial Proposal: A detailed cost breakdown.
• CVs of Consultants: Highlighting relevant qualifications and experience.
• References and Examples: Evidence of similar work completed in the past.

12. How to Apply:

Interested consultant firms should review the full ToR for this consultancy and can get a copy from it from MAAN Development Ramallah office from 16 December 2024 tell 26 December 2024 with Non-refundable fee (100 Nic) and submit offer in sealed envelopes by 30 December 2024 (before 02:00 pm) to the following address:

MA’AN Development Center

Ramallah - Al-Masyoun, Al-Nahdah building, 5th Floor (above Bravo supermarket)

Phone number: 02 - 2954451

Person of contact for any inquires:

Mahmoud Taha – Procurement Manager – west bank

E-mail: mahmoud_taha@maan-ctr.org

Notes and Conditions The selected firms will be required to pay for the cost of advertisement, the amount is 35USD

13. Remarks:

• All costs above must be in USD.
• The consultancy firm should be able to provide official VAT invoices.
• The consultancy firm should be able to provide a deduction at source. Otherwise, 10% will be deducted as income tax on behalf of the Ministry of Finance.
• The consultancy firm will be provided with and is expected to review the codes of conduct at MA’AN Development Center and to uphold ethical conduct while implementing deliverables. Rules of conduct include but are not limited to Gender Equality, Child Protection, and Protection from Abuse and Sexual Exploitation.
• MA’AN has a zero tolerance to Sexual Exploitation and Abuse and violation against Children, Protection is everyone’s responsibility based on MA’AN policies and regulations

Note:

See the full application form by clicking on the "APPLY NOW" button above.

عن العطاء:

يعلن مركز الخليل المجتمعي عن فرص للمدربين أو شركات تدريب في مجال المهارات الحياتية ضمن مشروع وظيفتي المنفذ في مخيمات الفوار والعروب والدهيشه وعايدة وذلك بهدف عقد اربع دورات تدريبيه لمدة ٤٠ ساعة لكل منها بمجموع ١٦٠ساعة.

طريقة التقديم:

للراغبين في المشاركة في استدراج عروض التدريب طلب الوثيقة المرجعية من خلال البريد الالكتروني أدناه حتى تاريخ ٢٥ كانون الاول ٢٠٢٤

j.derbashi@hccyae.org.ps

في حال الاستفسار يرجى الاتصال على رقم: 00972569874445