About Us:

At Salon Platform, we’re revolutionizing the beauty business industry with our innovative SaaS solution. Our platform helps salons manage their operations, enhance customer engagement, and streamline financial transactions. We’re looking for a skilled B2B SaaS Marketing Strategist to refine our strategy, optimize our messaging, and empower our sales team to drive results.

Role Overview:

As a B2B SaaS Marketing Strategist, you will play a critical role in shaping our go-to-market approach, refining our product positioning, and ensuring that our sales team is equipped with compelling content and tools to sell effectively. You’ll bring expertise in SaaS marketing, strategy creation, and content development to help us scale and succeed in competitive markets.

Key Responsibilities:

• Develop and execute a comprehensive SaaS marketing strategy tailored to our target audience.
• Refine our messaging, product positioning, and value proposition to resonate with salon business owners.
• Audit and rewrite existing content, ensuring clarity, consistency, and a professional tone across all marketing and sales materials.
• Collaborate with the sales team to create impactful sales enablement tools, such as scripts, case studies, brochures, and presentations.
• Provide guidance on effective SaaS pricing and packaging to improve conversion rates.
• Analyze market trends and competitor strategies to position our platform as a market leader.
• Assist in crafting promotional campaigns to support customer acquisition and retention.

Qualifications:

• Proven experience in B2B SaaS marketing and strategy development.
• Strong expertise in crafting clear, compelling, and persuasive content.
• Familiarity with SaaS sales enablement and understanding of the SaaS sales funnel.
• Exceptional writing and editing skills with a focus on simplifying complex ideas.
• Ability to analyze market data and develop strategies aligned with business goals.
• Creative mindset with a focus on driving measurable results.

Preferred Experience:

• Background in marketing SaaS solutions for small businesses or the beauty/wellness industry.
• Experience working with startups or scaling SaaS companies.

How to apply:

To apply for this position, please fill out the application form by clicking on the "APPLY NOW" button above.