Mental - Digital Marketing Manager

Location: Ramallah, Palestine

Job Type: Full-time

Department: Marketing

About Mental

Mental is a pioneering Abu Dhabi-based company, combining art and science to create innovative and transformative training experiences. Leveraging cutting-edge gaming technology, storytelling, and powerful analytics, we deliver experiences that positively impact the lives of a new generation of learners, the evolving businesses of our customers, and define the future of training.

Mental’s Immersive Training solutions have ranged from multinational cybersecurity exercises to advanced safety and technical training to food & fire safety training. We’ve also extended our immersive experiences to the web to ensure that our solutions can be utilized by the widest possible audience.

About FoodStars

Developed in consultation with Food Safety Regulators & Experts and built to AAA Game standards, FoodStars is a groundbreaking new approach to gamified online Food Safety Training.

Through the power of gamified online training, FoodStars transforms food safety outcomes with impactful learning and greater value:

• Training through Gaming: AAA Game-quality microlearning with interactive games, quizzes, and activities that make Food Safety training effective and fun.
• Efficacy: Improved Food Safety comprehension, retention, behavior, and pass rates by applying learning throughout the training, resulting in 33% less training time, 80% less downtime, and 20% improved learning outcomes.
• Easy Administration: Simplified online Food Safety Training management: one platform to purchase, assign, and manage employee training and regulator certification.
• Regulator Approval: The FoodStars training materials content has been approved by Dubai Municipality, and is under approval by other regulators. Organizations that do not require regulatory approval of their training materials can use FoodStars for their HACCP Level 2 Training Requirements.

Job Summary

We are looking for a dynamic and experienced Digital Marketing Manager to join our team. This role will focus on Social Media Marketing, SEO, and Performance Marketing to drive brand awareness, engagement, and growth for our FoodStars product. The ideal candidate will have a strong analytical mindset, a deep understanding of digital marketing trends, and the ability to execute strategic campaigns that deliver measurable results.

Key Responsibilities

1. Social Media Marketing

• Develop and implement social media strategies across key platforms (e.g., Facebook, Instagram, LinkedIn, Twitter, etc.) to enhance brand presence and drive product sales.
• Manage content calendar, create engaging content, and oversee community management.
• Analyze and report on social media performance, using insights to improve and optimize campaigns.

2. Search Engine Optimization (SEO)

• Conduct keyword research, competitor analysis, and on-page and off-page optimization.
• Collaborate with content creators to ensure SEO best practices are followed in all website and blog content.
• Monitor website performance and organic search traffic, implementing strategies to improve rankings and increase organic visibility.
• Utilize SEO tools to optimize our ranking.

3. Performance Marketing

• Manage and collaborate with our performance marketing agency to ensure campaigns align with brand goals, meet KPIs, and adhere to budget allocations.
• Analyze data to track ROI and make data-driven decisions to enhance campaign effectiveness.
• Continuously optimize ad copy, targeting, and creative assets to improve cost-per-acquisition (CPA) and return-on-ad-spend (ROAS).

4. Analytics and Reporting

• Track, measure, and report on campaign performance across all digital channels, leveraging analytics tools like Google Analytics and social media insights.
• Provide actionable insights and recommendations to improve overall marketing effectiveness.

5. Collaboration and Strategy Development

• Work closely with the content, design, and product teams to develop aligned and cohesive marketing strategies.
• Stay current with digital marketing trends and emerging platforms to propose innovative strategies.

Qualifications

• Bachelor’s degree (or relevant professional experience) in Marketing, Communications, or related fields.
• Language: Must be proficient in English and Arabic.
• 3+ years of experience in digital marketing, with expertise in Social Media Marketing, SEO, and Performance Marketing.
• Proven experience managing successful social media and paid ad campaigns.
• Strong analytical skills with experience in Google Analytics, social media insights, and advertising platforms.
• Knowledge of SEO tools (e.g., SEMrush, Ahrefs, Google Search Console) and paid advertising platforms (e.g., LinkedIn Ads, Google Ads, Facebook Business Manager).
• Excellent communication skills, with the ability to present ideas and insights clearly and effectively.

Preferred Skills

• Experience with SaaS product sales.
• Certification in Google Analytics, Google Ads, or similar platforms.
• Experience with marketing automation tools and CRM systems.
• Creative mindset with a focus on data-driven decision-making.

How to apply:

To apply for this position, please fill out the application form by clicking on the "APPLY NOW" button above.